Let’s talk about something that almost every creative business owner runs into at some point…

Your business grows.
Your offers evolve.
And suddenly, your email list doesn’t quite fit anymore.

Maybe you added a new service.
Maybe you’ve expanded into a new area of work.
Or maybe you’re staring at your list thinking, I haven’t emailed these people in a while… how do I even restart?

Here’s the thing — your audience probably signed up during a very specific season of your business. And when you shift directions (which is normal and healthy), the answer isn’t to blast everyone with new content and hope for the best.

The answer is to let them choose.

That’s exactly what I’m walking you through today — how to re-segment your email list in Flodesk so your subscribers can opt into what actually makes sense for them.

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The problem: your list didn’t sign up for “everything”

When someone joins your email list, they’re raising their hand for something specific.

A topic.
A focus.
A version of you at that time.

So when you suddenly start sending emails about leadership coaching to someone who joined for workout tips (true story from a client of mine), it can feel confusing… even if the content is great.

When you don’t segment:
✔ Engagement drops
✔ Open rates get weird
✔ You start second-guessing every email you send

And that hesitation? It’s often what keeps people from emailing their list at all.

Segmentation fixes that — without making things complicated.

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A real-life example from a client

One of my sweet clients, Claire, is a life coach for women. For years, her content focused on health, fitness, and overall wellbeing — and she built a beautiful audience around that.

But over time, her work evolved.

She became certified in personal development and leadership coaching and began working with companies on long-term leadership strategy. Same heart, same values — but a new layer of her work.

Instead of assuming her entire list wanted leadership content, we built a system that:

• Warmed up her existing audience
• Explained how her business had grown
• Let people opt into leadership content if they wanted it

No forcing. No awkward pivot. Just clarity.

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How to set up your segments in Flodesk

First things first: we need clear buckets.

Inside Flodesk, create two segments:

• One for your original content (for example: Lifestyle + Coaching)
• One for your new direction (like Leadership + Personal Development)

If you recently moved from another email platform and everyone landed in one big group — totally fine. We’ll sort that out with a workflow.

Think of segments as containers. Clean and simple.

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The workflow that does the sorting for you

This is where Flodesk really shines ✨

You’ll create a workflow with:

• Trigger: Subscriber is added to your original segment
• Email: A warm, honest message explaining how your business has evolved

In that email, you’ll include a link that says something like:

“If you’d like to receive content about this new area of my work, click here.”

That link goes to a hidden thank-you page on your website. Nothing fancy. No SEO needed. It just creates a moment where clicking feels intentional.

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Let behavior decide (not assumptions)

After that email:

• Add a 10-day delay
• Then add a condition

If someone clicks the link → they’re added to your new segment.
If they don’t → nothing happens.

They stay right where they are.

No follow-up emails chasing them.
No guessing what they want.
No extra mental load for you.

Their behavior tells you everything 👀

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What this changes moving forward

Once this is live, your email strategy gets so much lighter.

When you sit down to send an email, you can choose:

• Your original segment
• Your new segment
• Or both (on purpose)

Which means:
✔ More relevant emails
✔ Better engagement
✔ Less stress every time you hit “send”

Your systems start supporting your growth — instead of making it harder.

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Practical takeaway: start with one email

If this feels like a lot, here’s your gentle nudge:

This week, write one email that explains how your business has evolved and invites people to opt into what’s next.

That’s it.

You don’t need a rebrand.
You don’t need a big launch.
You just need clarity and a system that gives people choice.

You can build the rest slowly — in a way that actually breathes.

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Ready to try this in Flodesk?

If you want to follow this exact setup step by step, I walk through the full workflow in my video tutorial here:

And if you’re still getting your systems organized or want support building workflows like this, you can always schedule a clarity call with me here:
👉 https://www.thesmartercreative.com/call

Your email list doesn’t need more content.
It needs clear communication.

With systems and a touch of magic on your side,
Lauren ✨