There are very few things that get me genuinely excited about email marketing updates…

But this one?
This one had me opening Flodesk like 👀✨

Because these aren’t just “nice-to-have” features. They actually change how people experience your brand from the very first interaction — and how you care for them once they’re on your list.

So if you’re a Flodesk bestie, Flodesk-curious, or someone who’s honestly just tired of boring opt-in forms and one-size-fits-all emails… you’re in the right place.

Recently, Flodesk rolled out two features that work beautifully together:

• Spinner Forms
• Link Actions

And when you use them intentionally?
They help you grow a smaller, more engaged email list that actually wants to hear from you.

Which is kind of the dream, right? 🤍

Let’s talk about what these features are — and how to use them in a way that feels aligned, thoughtful, and sustainable.

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First up… Spinner Forms (aka: opt-ins that don’t feel boring)

If you’ve ever looked at your website opt-in and thought,
“This technically works… but it feels kind of lifeless,”
you’re going to love this.

Spinner Forms take a standard email signup and turn it into a spin-the-wheel experience.

Someone enters their email.
They spin.
They win something.

It could be:

• A discount
• Free shipping
• A free resource
• A surprise bonus
• Or honestly… whatever fits your brand personality (yes, even “me singing you happy birthday” 😂)

What makes this powerful isn’t just the novelty — it’s the anticipation.

Instead of asking for an email address, you’re inviting someone into a moment. A tiny bit of fun. A reward.

That’s gamification in the best way.

Why spinner forms actually work

Here’s what I love most about them:

✔️ They increase engagement
People are far more likely to interact with something playful than a static “join my newsletter” box.

✔️ They set the tone immediately
From the very first touchpoint, you’re saying:
“I care about your experience here.”

✔️ They let you offer multiple incentives
You’re not locked into one generic discount forever. You can rotate offers seasonally or highlight different resources.

✔️ They help you stand out
Especially if someone’s deciding between you and someone else… fun + generosity is memorable.

Spinner forms are especially great for:

• Product launches
• Seasonal promotions
• Webinars or workshops
• List-building campaigns
• Re-engaging inactive subscribers

(And yes — they work beautifully for service providers, not just e-commerce.)

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Now let’s talk Link Actions (this is where things get real good)

Link Actions are one of those features we’ve wanted in Flodesk for a long time.

In short:
They let you segment your audience automatically based on what links they click inside your emails.

No clunky workarounds.
No delayed guessing.
Just clear, intentional signals from your subscribers.

What this looks like in real life

Let’s say you send an email that says:

• “I want to hear about this offer”
• “Not interested right now”
• “Tell me more later”

Each link can:

• Add someone to a segment
• Remove them from a segment
• Start or stop a workflow

Which means your subscribers are quietly telling you what they want — without filling out surveys or unsubscribing entirely.

This is self-segmentation, and it’s such a gift.

You can use link actions to:

• Build waitlists
• Segment by interest or role
• Customize welcome sequences
• Let people opt out of specific promotions (without leaving your list)

If you want to go deeper on this idea, this post is a great companion read:
👉 How to Re-Segment Your Email List in Flodesk

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Using spinner forms + link actions together (the magic combo ✨)

This is where everything clicks.

Here’s a simple flow:

1. Someone joins your list through a spinner form
2. They’re tagged based on that entry point
3. Your welcome email uses link actions to ask what they’re interested in
4. They self-select into the right journey
5. Your automations take it from there

No forcing.
No over-marketing.
No guessing.

Just a thoughtful, responsive experience that actually feels human.

If you’re already connecting Flodesk with other tools, this workflow pairs really nicely with automations like this one:
👉 Dubsado to Flodesk Automation

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A practical takeaway you can implement this week

You don’t need to overhaul your entire email system to use this well.

Here’s your gentle starting point 🫶

Choose one entry point.
Either:

• Add a spinner form to one high-traffic page
• Or add one link action to your next email

That’s it.

Notice how people interact.
Let them tell you what they want.
Then respond accordingly.

Email marketing doesn’t have to be loud or pushy to be effective.
It just has to be intentional.

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Final thoughts

A big email list isn’t the goal.

A connected one is.

Spinner forms help people say yes in a way that feels fun.
Link actions help them keep saying yes — on their own terms.

And when your systems support that kind of relationship?
Everything feels lighter. More spacious. More aligned.

With systems and a touch of magic on your side,
Lauren ✨